Marketing Lead (Demand Generation & Growth)
Binalyze
Location
UK, US, Estonia
Employment Type
Full time
Location Type
Remote
Department
Marketing
🚀 We're Hiring: Marketing Lead (Demand Generation & Growth)
🌍 Location: Remote-first — UK, Estonia, or East Coast US
👥 Team: Marketing
At Binalyze, we make digital forensics simple, accessible, and actionable - empowering defenders with automation and visibility.
At Binalyze, we’re on a mission to reshape Cyber Security Investigation and Response through automation. Our platform, Binalyze AIR, gives SOC and incident response teams forensic-level visibility at speed and scale - helping defenders investigate faster, stay resilient, and act decisively. We’re scaling fast post-Series A and are looking for a hands-on Marketing Lead to supercharge demand generation, pipeline growth, and global brand visibility. If you’re excited by the challenge of owning campaigns end-to-end, experimenting with product-led growth, and driving measurable impact with cybersecurity buyers, this role is for you.
🔥 What You’ll Do
Design and run integrated multi-channel campaigns (paid media, ABM, webinars, content, events).
Partner with Sales, Product Marketing, and Design to deliver assets that convert.
Own the funnel from MQL → SQL → Opportunity, optimizing conversion at every stage.
Lead website growth (SEO, CRO, PLG sign-ups) and make it a demand engine.
Manage global events and partner programs that put Binalyze on the map.
Amplify launches, customer stories, and thought leadership through social, PR, and analysts.
Champion AI-first marketing — using automation and AI agents to boost speed, scale, and creativity.
🧠 What You Bring
B2B SaaS demand generation experience
Proven track record converting marketing spend into pipeline and revenue.
Hands-on with paid media, ABM, SEO/CRO, and email nurturing.
Experience marketing to cybersecurity buyers (CISO, SOC leaders, MSSPs).
Bonus: global campaign experience and PLG motion exposure.
Fluent in AI and automation tools (Zapier, n8n, LLMs) — or eager to get there fast.
✨ Why Join Us
High-impact role - own the demand engine at a pivotal stage of growth.
A mission that matters - help defenders fight cybercrime with cutting-edge tech.
A culture built for growth - trust, speed, and shared success.
28 days annual leave + wellbeing days + your birthday off.
Private medical insurance (family cover included).
Home office setup + monthly wellbeing and entertainment allowances.